Archive for Case Studies

Email Marketing Warms Up Winter Sales

Service Experts LLC, a division of Lennox International, Inc., is one of North America’s largest HVAC repair and replacement companies.  The Company has over $600 million annual revenue from more than 110 co-branded Service Centers throughout the US and Canada. Business Objective The HVAC business is highly commoditized and dominated by Mom-and-Pop “One-Truck” operators. Consumers […]

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Integrating Customer Satisfaction Measurement and Referrals in Real Time

Service Experts had conducted telephone surveys to quantitatively measure consumer satisfaction. The process was relatively expensive and did not provide real-time reporting if a customer was dissatisfied.

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