Customer Engagement

Measuring customer engagement is the most effective thing you can do to increase value in your email marketing strategy.  By evaluating your data, we are capable of determining customer engagement levels based on frequency of purchase and/or interaction.  When these engagement levels are established a strategic approach is established to re-engage inactive subscribers, implement recipient engagement programs, increase relevance, and ultimately increase your return on investment.

Services include:

  • Identify active vs. inactive customers based on specific business objectives;
  • Segment customer base to ensure messages are targeted, engaging, and delivered;
  • Message strategy to send relevant campaigns based on customer engagement levels; and
  • List maintenance to remove inactive customers and ensure ISP reputation stays intact.